iOS Update Effects on Your Advertising

iOS Update Effects on Your Advertising

There has been a lot in the news recently about upcoming changes that Apple is making to their iOS platform in terms of an upcoming effect on Facebook ads. What is the change? In an upcoming iOS update (14.4), Apple is restricting the ability to track users across platforms. This includes the Facebook app on iOS […]

Is LinkedIn the best network to target B2B prospects?

Is LinkedIn the best network to target B2B prospects?

When you want to target B2B prospects, a first instinct is usually to consider LinkedIn. Is it really the best place to connect with potential customers?     It’s a platform that has 678 million monthly users…so it’s not a small player in the social network landscape.   Let’s first take a look at what […]

Should I boost a post or create an ad?

Should I boost a post or create an ad?

It’s a question we at PDG get asked pretty regularly: “Should I boost posts or should I create a Facebook ad?” Let’s try to clear this up… So what is a boosted post? A boosted post is an easy way to create an ad. One that doesn’t take a massive amount of thought and that […]

PDG Advertising – Anthony’s Interview

PDG Advertising – Anthony’s Interview

Today we have the pleasure of interviewing PDG’s first team member, our creative specialist Anthony. Check it out below!   Who are you, and what do you do at PDG? As a graduate in Design for Visual Communication from the University of Ulster, my strengths lie in my ability to convert design briefs into highly […]

Interests Or No interests On Facebook Ads

Interests Or No interests On Facebook Ads

We at PDG Advertising like to think we are on top of our game when it comes to new advert types on Facebook ads and online in general. The one thing that has really stuck out to us in the last 3 months has been the advent of NOT using interests on Facebook. What are […]

Why Facebook Adverts Are Incredible In Northern Ireland

Why Facebook Adverts Are Incredible In Northern Ireland

PDG Advertising, being a digital marketing agency in Northern Ireland, using Facebook Ads hourly, get the opportunity to see what works and what doesn’t. There’s no doubt that Northern Ireland is a unique place—from our creativity to our links with the whole Island of Ireland and the United Kingdom, we are diverse in our opportunities […]

How To Get Tracking And Analytics Right For Your Business

How To Get Tracking And Analytics Right For Your Business

Something that can be crippling for a business is not knowing where your key conversions come from. You work hard driving traffic to your site from multiple sources and are seeing some success, but you can’t scale because you don’t know which platform or effort is driving the sales, sign-ups, or walk-ins. We absolutely love […]

Downtown Grounds

Downtown Grounds

Incredible coffee shop logo for Downtown Grounds based in Sheldon Iowa!  Downtown grounds a unique coffee shop/co-working establishment in Sheldon, Iowa needed a killer logo for their business from coffee cups to online media to their signage. We developed up the logo in conjunction with the team at Downtown grounds. This logo is warm and […]

Social Tennis NI

Social Tennis NI

Developing an incredible logo for a new and innovative tennis community Social Tennis NI came to PDG Advertising with a need for a logo they could use across multiple media and platforms. In this logo, they were looking for something vibrant. Not only that, but it needed to be eyecatching on their signage, stationery social […]