Why Email Marketing is Essential in 2021

Why Email Marketing is Essential in 2021

Email Marketing! It’s a big deal in 2021… and has been a big deal since it was created in 1969. Is it still as relevant today as it was in 1969? Is it still important as a communication channel for business? It sure is. Every second, people around the world send 2.4 billion emails. Every […]

Digital Marketing in 5 Easy Steps

Digital Marketing in 5 Easy Steps

Things are always easier if you can break them down into small progressive steps. So, we’re bringing you our 5 steps to easy digital marketing. Step 1. Know your customer. Get to know your customer or ideal customer. Understand what they are about, what they like and don’t like, and what their pain points are. […]

Does your contact form work?

Does your contact form work?

Are you missing out on sales opportunities because your contact us form is poorly designed or developed? Or—even worse—doesn’t work? If your contact form provides a poor experience online, you are wasting your online advertising efforts. At PDG, we need suppliers from time to time. Recently, we looked up ten local companies on Google and […]

What do your customers want?

What do your customers want?

It’s something that we constantly ask ourselves at PDG: What do our customers want? Step 1 to finding out what customers want is to ask them, and there is no shortcut for this phase. How to ask your customer varies. New customers For a new customer, asking should be within the first 10 minutes of […]

The 2021 PR Posting Checklist

The 2021 PR Posting Checklist

So you have created an epic piece of content… What will you do with it now? Let’s make sure that it gets to the right people so that everyone can hear about how wonderful your blog post/video is. To help, we’ve put together what we call our PR Posting Checklist. 1. Facebook Post your content […]

iOS Update Effects on Your Advertising

iOS Update Effects on Your Advertising

UPDATED 26/04/2021 –  There has been a lot in the news recently about upcoming changes that Apple is making to their iOS platform in terms of an upcoming effect on Facebook ads. What is the change? In an upcoming iOS update (14.4, NOW 14.5), Apple is restricting the ability to track users across platforms. This […]

Is LinkedIn the best network to target B2B prospects?

Is LinkedIn the best network to target B2B prospects?

When you want to target B2B prospects, a first instinct is usually to consider LinkedIn. Is it really the best place to connect with potential customers?     It’s a platform that has 678 million monthly users. Therefore, it’s not a small player in the social network landscape. LinkedIn is a place to: Find a […]

Should I boost a post or create an ad?

Should I boost a post or create an ad?

It’s a question we at PDG get asked pretty regularly: “Should I boost posts or should I create a Facebook ad?” Let’s try to clear this up… So, what is a boosted post? A boosted post is an easy way to create an ad that doesn’t take a massive amount of thought and is quick […]

PDG Advertising – Anthony’s Interview

PDG Advertising – Anthony’s Interview

Today we have the pleasure of interviewing PDG’s first team member, our creative specialist Anthony. Check it out below!   Who are you, and what do you do at PDG? As a graduate in Design for Visual Communication from the University of Ulster, my strengths lie in my ability to convert design briefs into highly […]

Interests Or No interests On Facebook Ads

Interests Or No interests On Facebook Ads

We at PDG Advertising like to think we are on top of our game when it comes to new advert types on Facebook ads and online in general. The one thing that has really stuck out to us in the last 3 months has been the advent of NOT using interests on Facebook. What are […]