Digital Advertising News – 29th October 2018

Digital Advertising News – 29th October 2018

Good “early” Monday morning! Check out the below top stories from across the digital advertising universe. These articles have been curated to inspire you to develop a winning digital advertising plan for your business. Facebook Ad Targeting Is Shifting And Here’s What You Can Do About It This has been an interesting year for both […]

Digital Advertising News – 08th October 2018

Digital Advertising News – 08th October 2018

Welcome to the latest edition of Digital Advertising News from PDG Advertising. All the goings on in the digital advertising world from the last 7 days. 3 Advertising Trends to Watch Out For In 2019 How will the industry evolve in the upcoming future? What are the major trends to emerge and increase next year? […]

How to create a great Facebook page.

How to create a great Facebook page.

  What makes a great Facebook page for your business?   Having a Facebook page is a MUST if you want to advertise on Facebook. Creating a page is easy…it can be done in 5 minutes or less.    Step 1: Go through the self starting process at: https://www.facebook.com/business/learn/set-up-facebook-page   Step 2: Make sure to […]

Digital Advertising News – 19th September 2018

Digital Advertising News – 19th September 2018

Well, it’s day 121 in PDG Advertising, storm Ali is roughing up Belfast and all is generally well, what better time to create a blog post about the what’s happening and where in digital advertising today. Check out some of the hot news stories online right now: 10 things every SaaS founder (and everyone) needs […]

How to deliver first class Facebook adverts.

How to deliver first class Facebook adverts.

Would you like to deliver first class Facebook adverts to your audience?     If you, like me, you spend hours scrolling through your Facebook news feed in any average week. You might be looking up pictures of dogs, people getting engaged and if you are really like me you also love Facebook adverts… OK, […]

Is the Internet Good or Bad? You Decide

Is the Internet Good or Bad? You Decide

  Ladies & Gentlemen…I give you…The Internet!   Before I start this article, I want to state my interest: I am 100% for the internet. If you sense a bias towards the internet in my writing, know that that is exactly what it is: my bias. I love the internet; I am a passionate user […]

Understanding Online Advertising In 2018

Understanding Online Advertising In 2018

As an online advertising agency, my team delivers adverts to 4 continents, 5 countries, and 10 industries. Here at PDG, we see the best and worst of online adverts on a daily basis. How can the modern business owner or online advertiser make sense of the constantly-changing landscape of online adverts? I have collated some […]

Choosing The Best Hashtags for Instagram

Choosing The Best Hashtags for Instagram

At www.pdgadvertising.com we work with a number of customers on their Instagram posting strategy and I wanted to share some tips and tricks for finding the best hashtags for Instagram. Know your end result. If you don’t know why you are doing what you are doing, then unless you are incredibly lucky, then you WILL […]

How to Run an Effective Social Media Campaign

How to Run an Effective Social Media Campaign

For businesses today, social media can be a powerful marketing and advertising tool. A social media campaign can help companies raise brand awareness, boost sales and engagement, or acquire new customers. However, a lot goes into running a successful campaigns on social media. They require creative thinking, strategic planning and preparation. With these tips, you […]