Does your contact form work?

Does your contact form work?

Are you missing out on sales opportunities because your contact us form is poorly designed or developed? Or—even worse—doesn’t work? If your contact form provides a poor experience online, you are wasting your online advertising efforts. At PDG, we need suppliers from time to time. Recently, we looked up ten local companies on Google and […]

What do your customers want?

What do your customers want?

It’s something that we constantly ask ourselves at PDG: What do our customers want? Step 1 to finding out what customers want is to ask them, and there is no shortcut for this phase. How to ask your customer varies. New customers For a new customer, asking should be within the first 10 minutes of […]

The 2021 PR Posting Checklist

The 2021 PR Posting Checklist

So you have created an epic piece of content… What will you do with it now? Let’s make sure that it gets to the right people so that everyone can hear about how wonderful your blog post/video is. To help, we’ve put together what we call our PR Posting Checklist. 1. Facebook Post your content […]

iOS Update Effects on Your Advertising

iOS Update Effects on Your Advertising

There has been a lot in the news recently about upcoming changes that Apple is making to their iOS platform in terms of an upcoming effect on Facebook ads. What is the change? In an upcoming iOS update (14.4), Apple is restricting the ability to track users across platforms. This includes the Facebook app on iOS […]

Is LinkedIn the best network to target B2B prospects?

Is LinkedIn the best network to target B2B prospects?

When you want to target B2B prospects, a first instinct is usually to consider LinkedIn. Is it really the best place to connect with potential customers?     It’s a platform that has 678 million monthly users…so it’s not a small player in the social network landscape.   Let’s first take a look at what […]

Should I boost a post or create an ad?

Should I boost a post or create an ad?

It’s a question we at PDG get asked pretty regularly: “Should I boost posts or should I create a Facebook ad?” Let’s try to clear this up… So what is a boosted post? A boosted post is an easy way to create an ad. One that doesn’t take a massive amount of thought and that […]

PDG Advertising – Anthony’s Interview

PDG Advertising – Anthony’s Interview

Today we have the pleasure of interviewing PDG’s first team member, our creative specialist Anthony. Check it out below!   Who are you, and what do you do at PDG? As a graduate in Design for Visual Communication from the University of Ulster, my strengths lie in my ability to convert design briefs into highly […]

Interests Or No interests On Facebook Ads

Interests Or No interests On Facebook Ads

We at PDG Advertising like to think we are on top of our game when it comes to new advert types on Facebook ads and online in general. The one thing that has really stuck out to us in the last 3 months has been the advent of NOT using interests on Facebook. What are […]

Why Facebook Adverts Are Incredible In Northern Ireland

Why Facebook Adverts Are Incredible In Northern Ireland

PDG Advertising, being a digital marketing agency in Northern Ireland, using Facebook Ads hourly, get the opportunity to see what works and what doesn’t. There’s no doubt that Northern Ireland is a unique place—from our creativity to our links with the whole Island of Ireland and the United Kingdom, we are diverse in our opportunities […]