The Elements of Value

The Elements of Value

Sometimes you’re travelling through the internet and an article or picture just jumps out at you. This article from Harvard Business Review is all about the elements of value: https://hbr.org/2016/09/the-elements-of-value Value, according to the dictionary is the regard but something has held to deserve; the Importance, worth, or usefulness of something. In advertising and in […]

Digital Advertising News – 29th October 2018

Digital Advertising News – 29th October 2018

Good “early” Monday morning! Check out the below top stories from across the digital advertising universe. These articles have been curated to inspire you to develop a winning digital advertising plan for your business. Facebook Ad Targeting Is Shifting And Here’s What You Can Do About It This has been an interesting year for both […]

Understanding Online Advertising In 2018

Understanding Online Advertising In 2018

As an online advertising agency, my team delivers adverts to 4 continents, 5 countries, and 10 industries. Here at PDG, we see the best and worst of online adverts on a daily basis. How can the modern business owner or online advertiser make sense of the constantly-changing landscape of online adverts? I have collated some […]

Choosing The Best Hashtags for Instagram

Choosing The Best Hashtags for Instagram

At www.pdgadvertising.com we work with a number of customers on their Instagram posting strategy and I wanted to share some tips and tricks for finding the best hashtags for Instagram. Know your end result. If you don’t know why you are doing what you are doing, then unless you are incredibly lucky, then you WILL […]

What’s the difference between sales and marketing?

What’s the difference between sales and marketing?

Hi Everyone, time to take a look at the big issues in your business. This is the Peter Doak Global Marketing Session. What’s the difference between sales and marketing? Today we are talking about the difference between sales and marketing. I was asked this question by a member of my Belfast based Meetup Group, Belfast […]