Digital Advertising News – 08th October 2018

Welcome to the latest edition of Digital Advertising News from PDG Advertising. All the goings on in the digital advertising world from the last 7 days.

3 Advertising Trends to Watch Out For In 2019

How will the industry evolve in the upcoming future? What are the major trends to emerge and increase next year? These are, perhaps, some of the hottest questions in digital advertising, widely-discussed among businesses and leading industry experts, and the closer the Holiday season, the hotter they usually get.

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Why Digital Marketing is Not Underrated

Advertising is fundamentally about creating and spreading awareness of the promises of a brand to the masses. This continuous process later manifests into the ‘brand experience’ of an organization. A strong marketing strategy, involving suitable advertising and critical market research ultimately creates a link between consumers and products or services. While positive experiences can catapult a brand to greater heights, any anomalies can push it to the back end. With social media reigning high and increasing access to brands, exemplary marketing or rather digital marketing assumes a large role.

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Brands: How to streamline digital strategy

From search tactics to digital ad campaigns to social marketing, digital strategy continues to evolve and enlarge, making it hard for many businesses to keep up. But, there is a way to streamline marketers’ digital strategy, making it easier to keep up with consumer interest. Here are three tips.

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