Digital Marketing Industry News 10-06-2018

Hello there! Welcome to the PDG Advertising Digital Marketing Industry News roundup for Sunday the 10th of June 2018!

The Biggest Social Media Changes So Far in 2018 – And How to Keep Up

While social media is undoubtedly a powerful marketing tool, it also exposes your brand to intense competition. If you aren’t staying up-to-date with the latest trends and changes, you’ll likely lose ground to your competitors – Facebook, Twitter, LinkedIn, and others are constantly updating themselves to meet the changing needs of consumers and businesses.

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The Best Marketing Campaigns of 2018 (So Far)

Digital marketing is constantly evolving—just when you figure out the latest technology, or the newest addition to a social media platform, something else changes. In many ways, this change is good: it allows room for innovation and it means that digital marketers can take risks with their social media ad campaigns. And so far, 2018 has been a year of social media innovation: we’ve seen really clever ad campaigns that involve audiences, and we’ve seen brands create campaigns that are hyper-local and seem tailor-made for specific audiences.

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3 of the Most Creative Marketing Campaigns of 2018 (so far)

Great ad campaigns evoke strong emotions, staying in our minds for days, weeks, or even months, influencing consumers to make purchasing decisions. They’re a first step in introducing a company to its intended audience – or reminding them of its existence. Here are three of the most creative marketing campaigns of 2018 so far.

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