Getting Started with SEO

SEO is one of the most sought after forms of advertising. As a digital advertising agency in Belfast, we love SEO. As such, we do it for ourselves as well as our clients.

Do you prefer to listen to information instead? Check out the PDG Advertising Podcast for information about this very subject.

What is SEO?

SEO stands for Search Engine Optimization. In a nutshell, it’s getting ahead of your competition on Google search listings organically.

It has become a catch-all term for online advertising, but specifically, it’s about Google rankings.

We don’t advise anything we wouldn’t do ourselves at PDG Advertising. Therefore, we want to share what we have done at PDG Advertising to get on page one for search terms like “Digital Advertising Agency Belfast.”

Our Simple Concept

The simple concept is: Quality content created on your website often. If you look at our recent blogs, you’ll see at least one published every month.

You need to know where you are in order to know how to get to where you want to go.

The first thing you need to do is to work out what key search terms people might use to find your products on Google.

Then, check up with an online ranking checker. Here is one for free: This will tell you where you rank on Google.

If you are brave enough, follow the same process to look up where your competitors rank with the same search terms.

On this, the first week, write down where you sit, compared to your competitors.

Time For Action

Write something. Write a blog post—something about your business, something that your audience would like to read. It only has to be about 300 words long to have an impact.

The trick is to include the keywords you are wanting to rank for. But don’t overdo it. At PDG, we use YOAST and WordPress to make sure our SEO is on point for each article we do—including this one.

The next step is to write again. Perhaps twice a week, if possible. Then, a week later, you can see if your rankings have increased.

Reality Check

It’s unlikely that you will see success quickly. It took 4 months for PDG to see any success, but we did see it. Now, we are on page one for all our key search terms and competing with MUCH bigger agencies.


Thanks so much for reading this blog post! More importantly, we are looking forward to hearing what you think. Why don’t you hit us up on any of the following platforms?

PDG Advertising on YouTube

Follow us at the links above!


And if you are ready to have some expert guidance on your Digital Advertising Journey, let’s talk! Go to and click “Get Started” and we will speak soon!

PDG – Better Adverts, Better Targeting, Better Results.

A digital advertising agency in Belfast, Northern Ireland.

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