Interests Or No interests On Facebook Ads

We at PDG Advertising like to think we are on top of our game when it comes to new advert types on Facebook ads and online in general.

The one thing that has really stuck out to us in the last 3 months has been the advent of NOT using interests on Facebook.

What are the arguments for and against using interest groups on Facebook?

First of all… what are interest groups in relation to Facebook ads?

In short: When creating an advert, you can target by interests. The interest group section of Facebook can identify if someone is a relevant person to present an ad to.

Supposing you sell alcohol, you don’t want to put your advert in front of non-drinkers! You won’t make many sales that way. So you would select an interest group like alcohol. Maybe even pubs and clubs as an interest group would be the right idea.


Something has happened in recent months where interest groups are less lucrative than they have been in the past.

We, at PDG Advertising, are now seeing more success without interest groups being a key part of our targeting.

Using a conversion-based objective and narrowing down into our target demographic as much as possible—without using interest groups—is producing more conversions than those with interest groups in there.

Dare I say it? This is producing higher conversions than I have ever seen before, and a much higher ROAS.


Thanks so much for reading this blog post! More importantly, we are looking forward to hearing what you think. Why don’t you hit us up on any of the following platforms?
PDG Advertising on YouTube

Follow us at the links above!


And if you are ready to have some expert guidance on your Digital Advertising Journey, let’s talk! Go to and click “Get Started” and we will speak soon!


PDG – Better Adverts, Better Targeting, Better Results.

A digital advertising agency in Belfast, Northern Ireland.

Leave a Reply

Your email address will not be published. Required fields are marked *