For businesses today, social media can be a powerful marketing and advertising tool. A social media campaign can help companies raise brand awareness, boost sales and engagement, or acquire new customers. However, a lot goes into running a successful campaigns on social media.
They require creative thinking, strategic planning and preparation. With these tips, you can get your next social media campaign off to a strong start.
1. Set Measurable Goals
The first step in planning a campaign is to be clear on what you want to accomplish, and how you’ll measure its effectiveness. You may have several secondary goals, but identify the main one. Some goals could be to:
- Increase sales or engagement.
- Launch a new product or service.
- Improve brand reputation or recognition.
- Attract customers in a new market.
For each goal, identify key performance metrics that will help determine the effectiveness. If you’re launching a new product, you may want sell over 10,000 units in the first week of launch and track campaign conversions.
2. Define your audience.
Everyone from big brands to small businesses are vying for people’s attention on social media. How do you stand out from the noise? You need to identify who you want to reach and what are the best ways to reach them. To know your audience, you need to dive deeper than just demographics like age, gender, or location. Create personas that help you understand the emotions, motivations and behaviors of your target audience. Some important questions to think about are:
- Why will they be interested in your campaign?
- What do they care about?
- How will it help them solve a problem or pique their interest?
When you understand your target audience more, you’re more likely to connect with them and motivate them to take action.
3. Identify the channels you’ll use.
Where will the campaign take place? You could run a campaign on every social media platform that you use, but that’s probably not the most effective strategy. Each social media platform has its own qualities, advantages and audiences.
For instance, Pinterest is a highly visual platform. It’s also known for having a predominantly (70%) female user base. If you want to reach women, moms or crafters, it could be a good fit for your campaign. If not, your campaign could fall flat.
In addition to social channels, consider email and offline communication. If you want to bring people to a brick-and-mortar location, you’ll need to tie it into your social media campaign.
4. Set a timeline.
Timing is extremely important. It may seem obvious, but it is often not given the consideration that it should in social campaigns. Planning ahead helps companies prepare a more cohesive marketing strategy that includes creative copy and design. It also gives you the foresight to plan around major events or holidays that could affect engagement. For instance, a campaign to win a beach getaway might not perform well during the end of December.
5. Iterate and improve.
The first social media campaign that you run may not be a smashing success. Even after three or four campaigns, you may not find the sweet spot that makes a campaign highly popular. However, each time, you should learn more about your audience and channels and iterate for the next version.
Look at what users engaged with most and least, and make adjustments. What did they click or share? What did they comment? Eventually, you’ll have a stronger, foolproof plan for launching highly effective social campaigns that increase brand awareness, sales, engagement and more.
On that note, it would mean the world to me if you would share this post, comment on it, like it, whatever you want to do on the post but the most important thing is that you attempt to follow it, it can only help your overall advertising processes.
If I can help with your advertising here at www.pdgadvertising.com just hit the get started button at the top of this page or over on the home page, will be glad to talk to you about it.