Using Google Advertising For Your Business

Using Google Advertising For Your Business

How can I use Google advertising (called Google Ads, formerly Google Adwords) to help my business? Google Ads are incredible, and I can’t think of a single business that wouldn’t be able to use them to further their business goals. Below are some pointers in terms of how you can use Google Ads to get […]

Digital Marketing Strategy For Your Business

Digital Marketing Strategy For Your Business

What makes up an incredible digital marketing strategy for your business?   Do you know your goals from your tactics? Well, if you are in business, you should! It’s time to work on creating a digital marketing strategy plan for your business efforts. You can get started with our pointers below!   Listening This should […]

Better Facebook Advertising for Your Business

Better Facebook Advertising for Your Business

How can you create a better Facebook Advertising environment for your business? In Belfast, we can see that people LOVE using digital advertising to advance their business’ reach.   Facebook is one of the best ways to do that!   Know your objective. Maybe you want to get in front of as many people as […]

Developing an Incredible Customer Experience

Developing an Incredible Customer Experience

How can you develop an incredible customer experience?   Business is won and lost through how you treat the customer. There are several areas in which your business can interact with people in a better way to deliver a higher customer experience.   Introduction You only get 15 seconds, if that, to introduce yourself. Creating […]

Simple Tips To Make Facebook Ads That Work

Simple Tips To Make Facebook Ads That Work

Do you run Facebook ads for your business?┬áDo they work? If not, you might as well be taking your hard-earned cash and burning it!     But don’t worry, I have some good news:   I’m going to walk you through my internal Facebook adverts checklist to help ensure that you have the best chance […]

Digital Advertising Automation

Digital Advertising Automation

PDG Advertising, an advertising agency in Belfast, delivers adverts for 12 clients across 4 continents to over 500,000 people a week. Every day, we pick up new trends in advertising. Firstly, we do this by default, overseeing adverts in such diverse industries and parts of the world. Secondly, we do this because we love digital […]

Online Advertising Works

Online Advertising Works

Online advertising in the late 2010s is WORKING for businesses. Facebook and Google are bringing in more marketing dollars than they ever have before. Facebook Advertising Revenue Yearly. Google Adverising Revenue Yearly. In this article, we go through how each platform works for businesses just like yours. Email Advertising WORKS Email is the new official […]

12 Rules Of Digital Marketing In 2019

12 Rules Of Digital Marketing In 2019

Quite a year… In a year full of digital advertising news. Both Mark Zuckerberg and Sundar Pichi being hauled up before the US Senators to explain themselves. Facebook algorighim changes and podcasting evolving into our main stream. 2019 will likely be no different, digital advertising is popular and here to stay. This is a NEW […]

The Elements of Value

The Elements of Value

Sometimes you’re travelling through the internet and an article or picture just jumps out at you. This article from Harvard Business Review is all about the elements of value: https://hbr.org/2016/09/the-elements-of-value Value, according to the dictionary is the regard but something has held to deserve; the Importance, worth, or usefulness of something. In advertising and in […]

How to deliver first class Facebook adverts.

How to deliver first class Facebook adverts.

Would you like to deliver first class Facebook adverts to your audience?     If you, like me, you spend hours scrolling through your Facebook news feed in any average week. You might be looking up pictures of dogs, people getting engaged and if you are really like me you also love Facebook adverts… OK, […]