Facebook has developed an advanced-level training program, Blueprint, recognizing advanced-level proficiency in Facebook’s family of products and services. Over the past 2 months, we have been learning all of the things that Facebook recognize as high performance in terms of advertising on the platform. Resulting in the successful completion of all modules from Facebook basics to complex re-targeting.
What did we learn?
Having worked on Facebook for the past 10 years it’s possible to become complacent and going into the training program we weren’t sure what value we were going to get out of it. We were wrong! We learned so much, from the best way to set up adverts to why some adverts do better than others, based on real stats from the platform itself.
Here is the full list of topics on the program:
- Introduction to Facebook
- Best Practices
- Facebook Pages
- Purchasing Ads
- Managing Your Ads
- Advertising Objectives
- Campaign Optimization
- Reporting and Measurement
Spread across the topics are 72 individual courses ranging from Instagram ad placements to creating a Facebook page.
What were our key takeaways?
We found it extremely useful to be reminded of the importance of understanding who your customer is, as outlined by these 6 questions:
- Who are the people in your target audiences?
- How do you segment your audience?
- What types of data/insights do you have about them?
- What are your key focus markets now and in the future?
- Who manages your CRM database? How do you use your database for marketing purposes today?
- What offline data do you use for targeting in other campaigns?
We learned the phrase “Atomized Content”…
Which means creating high-quality stories that resonate, are a part of a whole, but can stand alone.
It was very helpful to see at a birds-eye level all the available Calls to Action (CTA) on Facebook adverts.
The 12 available calls to action are:
Call Now (mobile-only placement)
Send Message (mobile-only placement)
In terms of time spend the course took about 14 hours from start to finish and was well worth it. If you would like to participate in the course you can for free here: https://www.facebook.com/blueprint