What Is Digital Marketing?

At PDG Advertising, a digital marketing agency in Belfast, we often think back to the simple building blocks and foundations that we built our business on. It’s easy to overwhelm yourself with new ideas and theories. As such, we find it to be beneficial to come back to the basics on occasion.

Let’s take a refresher on digital marketing today.

So what is digital marketing?

To put it simply, digital marketing is advertising that you deliver through digital channels. These include channels such as social media, mobile applications, email, web applications, search engines, websites, or any new media.

In our current world, digital marketing is the emails that platforms like Mailchimp send to your inbox.

It is the adverts you run on Facebook & Instagram.

It’s the social media content you produce on those channels.

It’s the Google search and shopping ads you run for your clients or yourself.

The landscape is always changing. TikTok is becoming a real force right now. There’s no telling what platforms will come up in the future.

Attention is one of the main indicators of where digital marketing is going in the future. Look at where people put their attention; That is where digital marketers will flock.


Thanks so much for reading this blog post! More importantly, we look forward to hearing what you think. Why don’t you hit us up on any of the following platforms?

PDG Advertising on YouTube

Follow us at the links above!


And if you are ready to have some expert guidance on your Digital Advertising Journey, let’s talk! Please go to www.pdgadvertising.com and click on “Get Started”. Then we will speak soon!


PDG – Better Adverts, Better Targeting, Better Results.

A digital advertising agency in Belfast, Northern Ireland.

2 thoughts on “What Is Digital Marketing?”

  1. Great post! Before I signed up to Spotify premium, I found myself incredibly captivated by Spotify ads and noticed that my attention was always really engaged.. I’m not sure if this counts as a separate category, but just when you mention where attention is most heightened!

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