What Makes A Quality Online Advert?

PDG Advertising, being a digital marketing agency in Northern Ireland with over 10 years’ experience in digital advertising, know what makes a quality advert. We see great adverts and poor adverts all the time, so I thought that it would be a good idea to outline what we see as a mark of quality for online adverts for your business.

So what makes a high-quality digital advert for your brand?

Make sure your advert does its job

Thinking through the reason why you are putting up an online advert is really important. Some adverts are an easy creation; If you want to sell a low-cost item that someone can buy online, getting a picture of the product on there is likely your best route. If you are trying to gain new technology clients, you have to think about how to start a relationship with the customer.

Connect with your customers

It can be a really interesting journey to think about making an excellent advert for your audience. You do this by hanging out with them for a while. Watch them, gather data on them, converse with them, ask them what they want. I don’t know any business that can’t benefit from connecting with their customers.

We at PDG believe that you really need to consider what your customer really wants before you can help them.

The advertising trifecta

There are some consistent standards in a quality advert:

  • It shows off the product or business in a great light.
  • There is a clear call to action.
  • It is served up to the right person.

I have rarely seen an advert that includes the above features do badly.


Thanks so much for reading this blog post! More importantly, we are looking forward to hearing what you think. Why don’t you hit us up on any of the following platforms?

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And if you are ready to have some expert guidance on your Digital Advertising Journey, let’s talk! Go to www.pdgadvertising.com and click “Get Started” and we will speak soon!


PDG – Better Adverts, Better Targeting, Better Results.

A digital advertising agency in Belfast, Northern Ireland.

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