What’s the difference between sales and marketing?


Hi Everyone, time to take a look at the big issues in your business. This is the Peter Doak Global Marketing Session.

What’s the difference between sales and marketing?

Today we are talking about the difference between sales and marketing. I was asked this question by a member of my Belfast based Meetup Group, Belfast Marketing, Una Murphy from www.viewdigital.org. When Una asked I told her what I really believed, which is that I don’t see a difference between them. This is true but I wanted to clear up that doubt in my own mind and thought I would blog about it!

The question, what’s the difference between sales and marketing might seem like a simple one but it’s not! Both are conducive to the same outcome – growth. The line is further blurred in small businesses where a lot of the time the sales and marketing role is executed by just one person. The truth is there is a difference and it’s stark.

Sales is defined as “A sale is a transaction between two parties where the buyer receives goods (tangible or intangible), services and/or assets in exchange for money. 2) An agreement between a buyer and seller on the price of a security.”

Marketing is defined as “Marketing is the systematic planning, implementation and control of business activities to bring together buyers and sellers.”

In my mind the difference between the two is the difference between strategy and tactics, marketing is strategic and has the ability to destroy sales in terms of impact.

A sales person could sell a high price point product, a million pounds/dollars/euros even but will never be able to have the same potential impact as a well targeted marketing campaign that can be used over and over again and evolve into something better and better.

A sales person will never ever be able to create a plan that touches thousands of eyes without leaving a room, or creates a plan that has 30 sales people working in a certain way to deliver a specific outcome.

Marketing is the big game, the long game, sales is the essential and hopeful result of your marketing activities.

So, that was it, I would love to know your thoughts in the comments below, also it would be fantastic for you to subscribe to my channels, YouTube/Facebook/Twitter/Instagram and anything else you can find me on.

-Peter

 


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