Hi Everyone! Welcome to the first edition of Tea with PDG, your go-to for a weekly chat about the biggest updates in digital marketing.
So grab a cuppa, sit back, and get your fix of what’s hot in digital advertising this week. Let’s dive in!
X Vs. BlueSky – We Tried it Out
What’s BlueSky? A new social network, BlueSky, has been making waves. It’s essentially a clone of the old Twitter, and as people leave X, it’s picking up steam.
At PDG, we gave it a try. You can check out our profile here:
Our Verdict: BlueSky feels noticeably calmer and less hostile than X in its current state. It’s early days, but the vibe is fresh, and even prominent figures like the Prince and Princess of Wales are early adopters. It might not be as polished as X, but that could be part of its charm.
Suggestion: Give BlueSky a try—it could be the next Facebook.
Noticed Weird Meta Ads Recently?
If you’ve been running Facebook or Instagram Ads, you might’ve spotted some unusual behavior. Meta has started rolling out AI optimizations for campaigns—sometimes without informing advertisers.
Why it’s an issue: Meta’s AI can experiment with your creative and campaign setup, which could derail your carefully planned strategy. While these features might work for some, they’re not always the right fit.
How to Stay in Control:
Check Settings: Always double-check your campaigns after making changes. Meta’s interface is glitchy, and settings might shift without notice.
Opt-Out of AI Adjustments:
Go to “All tools”
Select “Automated rules”
Click “See automatic adjustments”
Access the “Manage automatic adjustments” page
Toggle the feature OFF
Our Verdict: AI in ads can deliver success, but be cautious. Platforms like Meta have a history of glitchy budget adjustments, and these changes could cost more than expected.
The Secret Weapon in Online Marketing – Email
Think email is dead? Think again. Email is far from obsolete—it’s just getting started. To put it in perspective, letters, one of email’s predecessors, have been around for 4,000 years and are still in use today. Email marketing tools like Mailchimp, launched in 2000, are barely 20 years old.
Why Email Works: At PDG, we use email to create consistency for our clients, balancing the volatility of paid ads and social media. Regular email communication drives revenue and keeps audiences engaged.
Pro Tip: Send at least one email per week. Two is even better.
Our Verdict: If you’re not emailing your contacts yet, start now. It’s an essential piece of your marketing mix.
Analyzing Performance in an Increasingly Private World
Tracking ad performance has become trickier due to stricter privacy laws and settings. Gone are the days when conversions were easy to trace.
How to Adapt:
Connect Everything: Ensure all your conversion tracking settings are properly linked between your ad accounts and website.
Use Dedicated Landing Pages: Drive all traffic from a specific ad channel to one landing page. This simplifies tracking by ensuring only one source for each campaign.
Our Verdict:While perfect tracking may be a thing of the past, smart strategies can still give you actionable insights.
That’s a Wrap
That’s it for this week’s Tea with PDG! Got a digital marketing story or tip to share? Send it over to info@pdgadvertising.com, and we might feature it in the next update.
Until next time, happy marketing! ☕
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