For years, TikTok was viewed as the “up-and-coming” advertising platform. Interesting.Promising.Maybe useful for certain brands. But not necessarily essential. That has changed dramatically. Today, TikTok has become one of the most important advertising channels across many of our customer accounts at PDG Advertising. And the reason is simple: TikTok doesn’t behave like traditional advertising. It behaves like attention. TikTok Changed How People Consume Content One of the bi

About 15 years ago, relatively early in my advertising career, I was working on a presentation for a sales prospect. I thought it was decent. More than that, I thought it was my best work... The strategy was there. The ideas were there. The information was technically correct. But the person I was working with, John Scott Dixon from Aidan Taylor Marketing, could immediately see something I couldn’t. The presentation wasn’t ready. Now, he could have told me directly. He could

Every few months, somebody declares SEO dead. Usually because: AI is changing search Google updates rankings Social media is growing Paid ads are getting smarter AI Overviews are appearing everywhere And honestly, the landscape has changed dramatically. But here’s the reality: SEO is still incredibly important in 2026. The difference is: Bad SEO is dying.Useful SEO is winning. 1. People Still Search Constantly This part gets overlooked. Despite all the changes: People still G

Digital marketing moves fast. Between AI updates, ad platform changes, attribution shifts, and new tools launching every week, it’s easy for businesses to lose track of what actually matters. So here’s the PDG 10 Minute Update, a quick breakdown of some of the biggest digital marketing trends right now across: Meta Ads TikTok Ads Google Ads Email Marketing Analytics & Attribution Let’s get into it. Meta Ads, Attribution Is Getting Even Harder One of the biggest conversations

There are a lot of ways to market a business in 2026. Social media. Email. SEO. Influencers. Video content. But one platform still stands out when it comes to capturing intent: Google Ads. Because unlike interruption-based advertising, Google Ads reaches people when they’re already looking. That changes everything. 1. You Reach People With Intent This is the biggest advantage. Someone searching: “Emergency plumber Belfast” “Best wedding venue Portugal” “Airbnb interior design

AI has moved incredibly fast. What started as a novelty is now becoming embedded into: Marketing Operations Customer service Research Creative work Software development Everyday business decision-making And for most people, three names dominate the conversation: OpenAI — ChatGPT Google — Gemini Anthropic — Claude The question is no longer: “Should we use AI?” It’s: “Which one should we use?” The honest answer? There isn’t one perfect model. Each has strengths, weaknesses, and

Attribution is one of the biggest sources of confusion in modern marketing. You launch ads. Sales come in. Then every platform claims credit. Meta says it drove the sale. Google says it closed it. Shopify says it was Direct. TikTok says it assisted. So what’s actually true? Usually: A bit of all of them. The Problem With Attribution in 2026 Most businesses still want one simple answer: “Which ad made the sale?” Unfortunately, marketing doesn’t work like that anymore. Customer

I was lucky enough to visit the Johnnie Walker Experience recently. It was exceptional. Everything you’d expect: Beautiful setting Thoughtful storytelling Strong sense of history Guided tasting Seamless journey from entry to purchase It felt like stepping into a high-end, perfectly executed advert. Introduction Personalisation Education Tasting And, of course, the gift shop at the end. Every detail felt considered. Until one didn’t. The Fake Lemons In one of the rooms, there

Every year, there’s a new “next big thing” in marketing. TikTok. AI. Short-form video. New platforms, new formats, new tactics. And every year, one thing quietly continues to outperform them all: Email. 📧 Not flashy. Not new. But still the most consistent driver of revenue across the accounts we manage. 1. It’s Forgotten — And That’s the Opportunity Most brands don’t ignore email on purpose. They just: Focus on ads Chase new channels Prioritise what feels more exciting Ema

There’s no shortage of advice on how to set up a Meta campaign. Most of it is either: Overcomplicated Outdated Or completely disconnected from real results This isn’t that. This is how we actually think about setting up Meta campaigns in 2026, based on what matters when real money is on the line. 1. Naming Convention: If It’s Messy, Everything Else Will Be Too This sounds basic. It isn’t. If your naming is off, your reporting is off. If your reporting is off, your decisions a

We watched The Devil Wears Prada (yes—both of them). On the surface, it’s a film about fashion, media, and a demanding boss...

Most businesses do not have an ads problem. They have a system problem. They have tried Google Ads.They have tested Facebook. Maybe even TikTok. And when it does not work, the conclusion is simple. Paid ads do not work for us. But that is rarely true. What is actually happening is this. The targeting is off. The messaging does not connect. The funnel leaks. And the strategy is not built to scale. So the ads fail. Not because paid media does not work. But because the system be

Buying followers looks like a quick shortcut. A bigger number beside your name seems like instant credibility, social proof and momentum. But those numbers come with real consequences for your brand, your reach and your long term growth.

If you run a business in 2025, you’re probably investing in paid ads. Whether you are advertising on Meta, Google, TikTok or LinkedIn,...

Scaling Meta (Facebook) ads is one of the biggest challenges advertisers face. Many brands assume that simply increasing the budget will...

Email marketing continues to evolve, and as we approach 2024 and 2025, selecting the right tool for your needs is critical.

If you're serious about getting the most from your advertising budget, tracking and optimising your ROAS (Return on Ad Spend) is...

Hi Everyone! Welcome to the first edition of Tea with PDG , your go-to for a weekly chat about the biggest updates in digital marketing....

Four key values—Focus, Hard Work, Kindness, and Results—form the foundation of every successful campaign.

Unlock ecommerce growth with key metrics like ROAS, LTV, and CPC. PDG Advertising’s weekly reports keep you informed for smarter decisions!