PDG Advertising

Well, it’s day 121 in PDG Advertising, storm Ali is roughing up Belfast and all is generally well, what better time to create a blog post about the what’s happening and where in digital advertising today. Check out some of the hot news stories online right now: 10 things every SaaS founder (and everyone) needs […]

Would you like to deliver first class Facebook adverts to your audience?     If you, like me, you spend hours scrolling through your Facebook news feed in any average week. You might be looking up pictures of dogs, people getting engaged and if you are really like me you also love Facebook adverts… OK, […]

  Ladies & Gentlemen…I give you…The Internet!   Before I start this article, I want to state my interest: I am 100% for the internet. If you sense a bias towards the internet in my writing, know that that is exactly what it is: my bias. I love the internet; I am a passionate user […]

Hello there! Welcome to the PDG Advertising Digital Marketing Industry News roundup for Sunday the 10th of June 2018! The Biggest Social Media Changes So Far in 2018 – And How to Keep Up While social media is undoubtedly a powerful marketing tool, it also exposes your brand to intense competition. If you aren’t staying […]

As an online advertising agency, my team delivers adverts to 4 continents, 5 countries, and 10 industries. Here at PDG, we see the best and worst of online adverts on a daily basis. How can the modern business owner or online advertiser make sense of the constantly-changing landscape of online adverts? I have collated some […]

At www.pdgadvertising.com we work with a number of customers on their Instagram posting strategy and I wanted to share some tips and tricks for finding the best hashtags for Instagram. Know your end result. If you don’t know why you are doing what you are doing, then unless you are incredibly lucky, then you WILL […]

For businesses today, social media can be a powerful marketing and advertising tool. A social media campaign can help companies raise brand awareness, boost sales and engagement, or acquire new customers. However, a lot goes into running a successful campaigns on social media. They require creative thinking, strategic planning and preparation. With these tips, you […]

The GDPR, or General Data Protection Regulation, is the most ambitious overhaul of data privacy in 20 years. When it is enforced from May 25th 2018, it will dramatically impact how people live and work. Even though it’s been almost two years, since the changes were announced and put into law, it may just now […]

At some point, you may need to change your company’s website domain or rebrand altogether. Your old domain may have negatively impacted your SEO. It may no longer reflect what your brand does today. No matter the reason, if you’ve decided to change your domain, Google Analytics is essential for a smooth transition. Why Google […]

Delighted to get a question in my inbox, thought it would be appropriate to create a quick post about the topic. The question is as follows: “Hi Peter, Though I am well-settled in my job, I have been toying around with the idea of a start-up. I have a couple of great ideas. How should […]